Bolton Wanderers has unveiled an innovative new sponsorship deal, announcing the UK’s largest business-to-business trade exchange, Bartercard, as the official sponsor of the club’s family stand.
As part of the sponsorship deal, the renamed Bartercard UK North Stand has been fully revamped, with the stairwell and concourse areas adorned with fans’ quotes and photographs illustrating their favourite Wanderers’ memories.
In a novel twist, the new stand signage will be installed by a Bartercard member, while the Championship club will receive Bartercard “trade pounds”. These trade pounds will be used within the Bartercard Exchange to allow the club to cover the cost of its day-to-day business expenses, such as accommodation, marketing training and promotional merchandise.
Bartercard will also be the official match sponsor when the Wanderers’ first home game kicks off on 10 August, against Reading.
“Bolton Wanderers are proud to receive loyal match-day support from entire families and delighted to announce Bartercard as the official sponsor of our revamped family stand,” says Bolton Wanderers Head of Corporate Relations Adrian Blackburn
“We’re proud to be associated with a company that has an excellent track record of enabling small businesses to succeed and look forward to the season ahead.”
Simon Barker, Bartercard UK CEO, says: “Everyone at Bartercard would like to wish Bolton Wanderers well for the season ahead and hope that the revamped Bartercard UK North Stand can build on the club’s tradition of providing excellent match-day entertainment for the entire family.”
Bartercard’s unique product is an alternative source of business finance aimed primarily at small and medium sized enterprises, which make a significant contribution to the UK economy but increasingly struggle to secure funding via banks.
Bartercard transactions earn the seller credit to spend with any other trade exchange member, while the buyer owes goods or services of the same value to the exchange. There are currently 35,000 Bartercard members across seven countries.