The more modern, cleaner and dynamic design has been created following feedback from supporters, who expressed an overwhelming desire to see the long history of the club reflected in the crest.
The new design sees the reintroduction of the Lancashire rose alongside the founding year of the club, 1877, in a reworking of the club’s popular crest from the late 1970s.
The new crest’s compact design means it will be reproduced both more effectively and more prominently on a variety of Bolton Wanderers elements.
The existing ribbon-style crest that was introduced following the move to the Reebok Stadium in 1997 will remain in place as the club’s stadium crest.
Official merchandise with the club’s new logo on will be able to buy online and in-store at Bolton Central.