Bolton Wanderers have taken on board feedback from supporters and following discussions between chairman Phil Gartside and several local and national politicians will no longer be entering into a sponsorship agreement with QuickQuid.
The club is proud of its place in the local community and has worked tirelessly for a considerable time to build relationships across a wide spectrum of community projects, in particular the successful education programmes and the continued exceptional work of the club’s Community Trust.
Whilst we anticipated some negative responses from the initial agreement, we underestimated the adverse reaction to the sector of business in which the sponsor operated. We undertook significant research into QuickQuid and were satisfied that they were a regulated and responsible lender.
Lead Bolton Councillor Cliff Morris said: “I am pleased with the club’s decision to reconsider their recent sponsorship proposal.
“We have been in discussion with the club since the initial announcement to raise our concerns and those of the community. Their response clearly shows the value the club places on the support of their fans and the wider Bolton family.”
Gartside said: “We have worked for years to build trust and participation with the community through our Community Trust, education programmes, and other initiatives that are currently underway in partnership with local and national government.
“We don’t want our commercial relationships to come between us and our community, and neither does QuickQuid.”
After speaking with the University of Bolton Chancellor The Baroness Morris of Bolton and Vice Chancellor Dr George Holmes, and building on the already active partnership with the university, the club were introduced us to one of their technology partners, FibrLec.
) are a new Bolton-based sustainable energy company that specialise in commercialising the university’s innovative smart materials. Their logo incorporating the university logo will feature on the club’s new match kit and training wear for the next two years.
Gartside added: “We are proud that our club will be working closely with a local community technology company that has grown from the University of Bolton.”
Dr Holmes said: “The university already has a close working relationship with Bolton Wanderers in the field of sport and exercise science and sports rehabilitation for elite athletes. This latest venture builds further on this strategic partnership.”