Bolton looks to expand its branding, sales and marketing footprint
Bolton Wanderers today announced a three-year consulting agreement with Comcast-Spectacor subsidiary Front Row Marketing Services, one of the world’s largest and fastest-growing sports and entertainment marketing firms.
The agreement will allow Wanderers to find new ways to expand their brand globally as well as identify new sponsorship opportunities for the club.
"Bolton Wanderers is one of the UK’s most historic clubs and we are excited to help them grow business opportunities," said Chris Lencheski, President of Front Row Marketing Services. "English football is revered around the globe and we know that the time is right to help smart, aggressive clubs grow their brand to a hungry and passionate consumer base, while at the same time enhancing the offerings for the supporters who fill Reebok Stadium each match."
"We are delighted to be working with Front Row. They are in a prime position to develop new commercial relationships for us in international markets and have great experience in this field," said chairman Phil Gartside.
About Front Row Marketing Services:
Front Row Marketing Services®, a Comcast-Spectacor subsidiary headquartered in Philadelphia, Pennsylvania, and its sister company Front Row Analytics®, a proprietary sponsorship evaluation company, operate on a global to local platform in sports, entertainment, stadia, venues, consumer engagement and municipalities with divisions in the specific practices of College Rights, Municipal Rights, Digital Film and TV Rights, Venue and Team Rights and Social Media. We are a collection of veteran sports and entertainment executives operating on four continents with offices in 35+ cities whose portfolio of clients, present and past, stretches from professional sports teams in the Barclays Premier League (Norwich City FC), NFL (Seattle Seahawks, Philadelphia Eagles, Houston Texans), MLB (Pittsburgh Pirates, Kansas City Royals), NHL (Philadelphia Flyers), NBA (Philadelphia 76ers, Orlando Magic, Brooklyn Nets, Detroit Pistons), MLS (Seattle Sounders, Philadelphia Union), and AHL (Abbotsford Heat, Portland Pirates, Adirondack Phantoms, Hershey Bears); to venues (Wells Fargo Center, XFINITY Live! Philadelphia, The Greek Theatre, Singapore Sports Hub, Iowa Events Center, Budweiser Events Center, Miami Beach Convention Center, Rose Garden); to motorsports (Sam Schmidt Motorsports, Pocono Raceway, Dover Motorsports); to golf (PGA, LPGA); to international football matches (Trophée des Champions) and to college (Temple University, the University of North Dakota, Saint Cloud State University, Drexel University, James Madison University, Colonial Athletic Association, Valley of the Sun Bowl Foundation).
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for the NHL’s Philadelphia Flyers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.