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Wanderers Boosted With Renewed Bolton Kia Sponsorship

Extended sponsorship sees continuation of the ‘Bolton Kia West Stand’.

4 August 2022

Bolton Kia have extended their long-standing support for Bolton Wanderers Football Club as they continue as official West Stand sponsor at the iconic University of Bolton Stadium.

The dealership, located at the Middlebrook Retail Park just next to the club’s stadium, has supported the football club for 17 years, having first sponsored the club in 2005. Iconic in its own right, the sponsorship sees the continuation of prominent Kia branding across the ‘Bolton Kia West Stand’, which fans have come to know and love.

The sponsorship will see external and internal signage across the stadium, visible for miles. On live match days, an animated all-new Kia Niro will ‘drive’ around the pitch, using the latest LED projection technology. Not only that, fans of Bolton Wanderers will also be able to see fully printed Bolton Kia advertisements within the clubs’ grounds, programmes, and food menus.

In addition, Bolton Kia will also provide a Kia vehicle for the club to use as both transport and promotional aids.

Neil Hart, Chief Executive Officer of Bolton Wanderers said: “We are thrilled that Bolton Kia have once again extended their support for the club.

“Bolton Kia are a valued and long-standing partner and we look forward to heading into another season working closely with them.”

Kevin Howard, Dealer Principle at Bolton Kia, commented: “Our showroom is located just across from the stadium, so naturally we’re big fans of the club and proud to support our local team.

“Many of Bolton Kia’s customers are dedicated fans of the football team and our continued sponsorship is a great way to show our support for both the team and customers. We wish every success to the team for the season ahead.”

Bolton Kia is Europe’s number one Kia dealership and is the first in the UK to receive a comprehensive refit displaying Kia’s latest corporate branding. The calm and refreshed space offers customers a unique experience where they can reflect on the latest models, configure them using state-of-the-art touchscreen computers and of course go for a test drive in the latest award-winning model line-up.

Why not visit Bolton Kia to see our sponsorship of the local team, and enjoy a coffee and a test drive of one of the latest Kia models around the stadium roads. Visit 79 The Linkway, Horwich, Bolton BL6 6JA or call 01204 664800 to speak to a member of the team.


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