Bolton Wanderers announce ADI partnership

New partnership will see portrait LED screen and new didiBOARD perimeter system installed at Macron Stadium

Bolton Wanderers are delighted to announce a partnership with digital venue specialists ADI, who will work with the club to deliver a new stadium-wide digital platform.

The partnership will see a new, state-of-the art portrait LED screen, the first of its type in European football stadia, installed in the south-east corner of Macron Stadium. 

The club will work with ADI’s team of directors, editors and graphic operators to drive unique and engaging matchday content at Macron Stadium.

The new LED screen will form part of a wider content-delivery platform within the stadium, which will also include the installation of a new stadium TV and StatZone network.

A new perimeter LED system, featuring a crowd-facing display, will also be installed, capable of delivering in-play match stats and social media content.

The new digital assets inside Macron Stadium will also enhance the club’s commercial opportunities, ensuring a strong financial return within the initial season.

This partnership has been made possible by the club’s Goldline and Lifeline lotteries, which have raised in the region of £2million for projects for the benefit of the fans in the last five seasons.

Bolton Wanderers Head of Commercial Richard Gough said: “Our fans and our commercial partners are the lifeblood of our club. It’s important to us that we continue to invest in those relationships and, by working with ADI and their incredible technology, we’re finding exciting new opportunities to meet both their needs. 

“As a commercial venture, the platform will deliver a strong return, and from the fans’ perspective, we’re creating a match day experience like none other in football.”    

Responsible for developing the new platform, ADI’s Chief Executive Geraint Williams said: “We’re extremely proud that Bolton Wanderers chose us to help them achieve their strategic vision.

“Installing the first screen of its kind in European football is incredibly exciting and we look forward to delivering a truly compelling digital platform that will revolutionise the stadium experience.”

Preparation work for the new LED screen and digiBOARD perimeter system has already begun at Macron Stadium. As a result, the club’s current LED screen will no longer be in operation, whilst the perimeter advertising will run at a limited service. The new platform is scheduled for launch on 12 September 2015.


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