Bolton Wanderers players, Darren Pratley and David Wheater, swapped the pitch for the forecourt to officially reopen Bristol Street Motors Ford Bolton following a £3 million refurbishment.
The players and club mascot Lofty the Lion were there to celebrate the completion of the six month-long refurbishment which has transformed the site into a larger state-of-the-art dealership, capable of displaying an increased number of new and used vehicles along with increased servicing facilities.
The dealership continues its status as a FordStore enabling the team to sell the entire Ford line, including the premium Vignale range and Ford Mustang models alongside a full range of Ford vehicles.
Bristol Street Motors Ford Bolton is the Wanderers’ official social media match day coverage partner until the end of next season. As part of the deal, the dealership’s Transit Centre, which also received extensive improvements during the refurbishment, has provided the team with a brand new Ford Transit to use as a kit van.
The new look Transit Centre enables business customers to see and test drive the full range of commercial vehicles including the award-winning ‘What Van’ vehicles: Transit Courier, Transit Connect and Ranger. All Transit Centre colleagues are highly trained to be able to provide expert product advice and discuss financial solutions tailored to suit the needs of any business.
Darren Murray, general manager at Bristol Street Motors Ford Bolton, said: “It was great to have David and Darren at the dealership for our grand opening event. They enjoyed meeting our customers and colleagues who wanted photos and Lofty the Lion caused a real stir!
“I’m really pleased with the result of the refurbishment, which has totally transformed the site into the best Ford dealership in the area, this is great for both customers and colleagues.
“The fact that we have invested £3million in the site demonstrates the confidence Bristol Street Motors has in Bolton and the surrounding areas.
Paul Huddy, Bolton Wanderers’ kit manager, added: “The refurbished Bristol Street Motors Ford Bolton is really impressive. Our new Ford Transit is perfect for transporting all our kit around and we’re grateful for the dealership’s support this season.”