In Saturday’s edition of Wanderers’ official matchday programme, The Wanderers, the regular Behind The Scenes feature provides an insight into the Promotions Department which also includes the successful Lotteries Department.
Over the years, the lotteries have provided some of the excellent and innovative facilities at the club as well as putting smiles on the faces of thousands of lucky winners.
Manager of the department, Andrew Dean, and his team – Jacky and Alison in the office and Julie and Sue out on the road, are all long serving members of staff with a combined 115 years’ service . We have a fantastic team of agents and sellers who are loyal, dedicated and invaluable to our success.
The lotteries were introduced in the early 1960s but went from strength to strength, adapting with the times and re-inventing itself over the years. It was incorporated as a separate company in 1979 with its Aims and Objectives being to raise funds for the development of the Football Club.
It is well documented that the introduction of the Lifeline in 1982 actually saved the Club as the people of Bolton rallied to join the £2 per week scheme and give the Club a new income stream.
Lifeline has in fact launched a new prize structure at the beginning of this year with a guaranteed 18 prize winners every week ranging from £25 to £2,000. There is now a Lifeline prize fund of over £148,000 to be won every year. In addition £500 every week day can be won on the £1 per week Goldline, up to £1,000 on the instant win scratchcards and up to £1,500 on the Golden Gamble matchday draw as half of the ticket revenue is paid out in cash prizes.
The combined annual lottery prize fund is over £340,000 so why not join today for your chance of winning.
Further information including how to join the lotteries, lists of recent winners, a photo gallery and lottery funded project information can be found at www.bwfc.co.uk/fans/lotteries
In addition to operating the lotteries the department has a dual role and is also involved in many other aspects of the day to day roles of a football club including The Travel Club, The Nat Lofthouse Walkway, The Book of Remembrance, Special Occasion Treats, Signed items including the Club Shop Signature Collection, Charity requests.
Andrew also enjoys his matchday role, organising the photographer, the ball assistants, the matchday mascots and can be seen on the pitch at half time often with an ex-player or celebrity picking out the winning Golden Gamble tickets.
It’s a very diverse department with new challenges every day which keeps the staff on their toes but their length of service speaks for itself!