Bolton Wanderers are delighted to announce a three-year principal partner agreement with online retailer Victorian Plumbing, who become the Club’s official shirt sponsor for the duration of the deal.
The partnership will see Wanderers wear Victorian Plumbing’s logo across the front of their home and away shirts for the next three seasons, starting from the upcoming 2023/24 campaign.
Founded by Mark Radcliffe in 2000, Victorian Plumbing is the UK’s largest retailer of bathroom products and accessories. Housing over 24,000 products on their website, the company ships near 900,000 orders each year and was admitted to the AIM List of the London Stock Exchange in 2021.
A North West-based business, Victorian Plumbing’s headquarters is in Skelmersdale, just 30 minutes away from the University of Bolton Stadium and the retailer recently announced the build of a new 544,000 square-foot logistics centre in Leyland, Lancashire.
The partnership with the Whites marks the first time the company has sponsored a football club, with Victorian Plumbing citing a natural affinity with Wanderers’ values and community-centred ethos as key reasons for linking up with the Club.
Neil Hart, Chief Executive Officer at Bolton Wanderers, said: “We are thrilled to be entering a three-year commercial partnership with Victorian Plumbing.
“They are an incredibly impressive company with a huge national presence – but their values remain rooted firmly in community. For those reasons, we felt this was a brand we wanted to align ourselves with for the longer term and we are delighted they are now on board for the next three years.
“This is another landmark sponsorship deal for the Club and a further example of how we are continuing to expand our growing commercial portfolio, working in new and innovative ways to maximise the huge potential of Bolton Wanderers. We look forward to launching our brand new retro home kit later this month.
“We look forward to working closely with them in the coming seasons and to bringing this fantastic partnership to life with unique and exciting activations.”
Joe Pascoe, Chief Marketing Officer at Victorian Plumbing, said: “We’re hugely excited to announce this partnership with Bolton Wanderers and are looking forward to becoming deeply aligned over the next three years.
“This marks a major advancement in our distinctive marketing approach and for our first ever sports marketing campaign, we couldn’t have found a better partner; Bolton Wanderers’ passionate fan base and community-focused approach to football is something we at Victorian Plumbing admire.
“We’re looking forward to getting to know the Wanderers fans in the coming 2023/24 season.”