Bolton Wanderers Football Club has secured a major new agreement with CRC Industries. The deal sees the company’s professional-grade Action Can brand become a Business Partner Elite for the remainder of the 2025/26 season.
Action Can is known for its flagship product, AC-90. This multi-purpose lubricant is a go-to tool for trade professionals, offering a single-can solution for cleaning, rust protection and lubrication.
The partnership places the brand directly in front of the thousands of supporters at the Toughsheet Community Stadium, many of whom work in the engineering and trade sectors where AC-90 is a daily essential.
CRC Industries has a reputation for reliability. Their products keep machinery moving, and this partnership reflects a shared commitment to getting the job done.
Carl Sanderson, Head of Commercial at Bolton Wanderers, said: "We are bringing a brand on board that speaks the same language as our fans. Bolton is an industrial town. A lot of our supporters use products like AC-90 every single day. It is a natural fit. We are here to help CRC Industries drive awareness among the people who matter most to their business. I’m pleased to welcome them to the club."
Michelle Ionn, Marketing Manager, said: ‘We are delighted to launch our partnership with Bolton Wanderers Football Club. EFL games are watched by thousands week in, week out, making this an ideal platform to engage with our core trade audience. We’re excited to work with a club so closely connected to its fan base, and we look forward to building a strong and meaningful partnership together, particularly in Bolton, an ambitious industrial town.’
To find more about Action Can and other products, click here.