Bolton Wanderers is delighted to announce that we have extended our long-standing partnership with Ticketmaster Sport as the club’s Official Ticketing Technology Partner for a further five years, with the club thrilled to announce the launch of Virtual Venue – an immersive 3D ticketing map that will enhance fan experience when purchasing tickets through the Football Club.
The Toughsheet Community Stadium will be brought to life on your ticketing journey, presenting immersive views from every seat available for purchase. This technology allows supporters to digitally visualise the Toughsheet on any device, providing a life-like view and making the process of buying tickets even more seamless.
Using Ticketmaster technology, Virtual Venue allows fans to compare seats before making their purchase, giving Wanderers fans a clear vision of their matchday experience before stepping foot inside the Toughsheet on matchday.
Virtual Venue is now LIVE for supporters wanting to purchase tickets for our upcoming home games against Crawley Town and Leyton Orient. To purchase your match tickets, please click here.
Virtual Venue will also be available to Wanderers supporters when Season Tickets for the 2025/26 campaign go on sale in the coming weeks.
For a full run-down of Virtual Venue, please watch the video below.
As a global leader in ticketing technology, Ticketmaster Sport have continually worked with the club for a number of years to enhance the experience of purchasing tickets online, via our phone lines and in person at the Ticket Office.
Throughout the experience, Wanderers’ supporters have benefitted from many of the features available to them throughout our existing partnership, including:
- Digital Season Tickets delivery, which can be stored safely in Apple/Google Wallets.
- Digital/Print at Home ticket delivery for over 75% of home ticket purchases.
- Introduction of digital away ticketing with other Ticketmaster Sport clubs.
- Launching online sales of Club Bolton hospitality packages.
- Two fully digital Wembley finals.
- Successful trial of Ticket Exchange
- Online sales of non-Wanderers events such as the England Euro 2024 fixtures inside the Leasing Options Fan Zone.
Commenting on the ongoing relationship and Virtual Venue, Bolton Wanderers’ Head of Ticketing, Daniel Scott, said: “We are delighted to be extending our long-standing partnership with Ticketmaster Sport.
“We have seen sales increase across all ticketing and membership products to produce record numbers in attendances and commercial growth in recent years and the support provided by the team at Ticketmaster Sport to help us achieve our targets cannot be understated.
“We are continually looking at ways in which we can enhance the supporter experience when interacting with the Football Club and Virtual Venue is another step in the right experience.
“Offering a view of every seat inside the Toughsheet Community Stadium at the point of purchase allows for a more personalised experience for Wanderers supporters – giving supporters the chance to pick their perfect spot with confidence and knowledge.
“The ticketing department at Bolton Wanderers is fully committed to making the online ticket purchase experience as user friendly as possible and we’re looking forward to working with Ticketmaster Sport to achieve our shared commitment to future technology innovation and a best-in-class experience that will benefit the Club and our supporters.”
Chris Gratton, Managing Director of Ticketmaster Sport, said: "Extending with Bolton Wanderers for the long haul shows how committed we both are to innovation and the fans.
“As our partnership grows, Bolton supporters can enjoy the benefits of our market-leading digital ticketing solutions."
To purchase tickets, or an 4-game/8-game Flexi Ticket for the 2024/25 campaign to get behind the lads for the second half of the season, please click here.