Bolton Wanderers are pleased to announce the club’s stadium hotel will receive a new name as part of a rebrand that will commence this summer.
Bolton Whites Hotel will change its name to Bolton Stadium Hotel, with new external signage and a hotel-wide rebrand being rolled out in the coming weeks.
Unveiled to attendees at this morning’s Fixtures Release Business Breakfast at the University of Bolton Stadium, the rebrand is part of a wider strategy to embed the hotel further into the stadium and the Bolton Wanderers Group.
Neil Hart, Chief Executive Officer at Bolton Wanderers said: “The hotel is an important and valued part of the Bolton Wanderers family and through this rebrand, we are bringing the hotel closer than ever to the heart of the club.
“The new name, Bolton Stadium Hotel, roots the hotel unmistakably at the home of the Wanderers and leans further into the unique hospitality experience and footballing environment that we can offer our guests.
“This refresh of the hotel also falls in tandem with our exciting new partnership with Radisson Hotel Group, as Bolton Stadium Hotel will also become a member of Radisson Individuals this year.
“External and internal hotel signage will be installed and upgraded in the coming weeks and guests will start to see the new branding also appear online and offline in due course.”
Bolton Stadium Hotel (currently Bolton Whites Hotel) features 125 guest rooms, including 19 guest rooms offering impressive panoramic pitch-side views, a bar and restaurant serving traditional British cuisine.
Find out more about the hotel and book your stay, your meeting or a meal here.