Wanderers Partner with Other Media and StreamAMG To Deliver New Digital Experience

Bolton Wanderers are pleased to announce the appointment of digital agency Other Media and streaming service StreamAMG to deliver a new digital experience for supporters.

London-based agency Other Media  - a respected and prominent player in the sports digital services field – are already in the development stage of creating a state of the art, bespoke website and app for the Club.

StreamAMG, who now provide video streaming to over 30 Premier League and EFL clubs, will provide the Club’s streaming service under the umbrella of ‘Wanderers TV’.

These new digital services will replace those currently used by Bolton Wanderers, including the EFL Digital website and iFollow BWFC.

The recently announced new EFL domestic broadcast deal with Sky Sports will run from the 2024/25 season and will effectively replace the Club’s live domestic streaming service from that point forward. However, Wanderers’ audio service will remain in place, as will its live audio-visual arrangements for international audiences.

Neil Hart, Chief Executive Office at Bolton Wanderers said: “Following a diligent and thorough tender process, we are thrilled to announce the appointment of Other Media and StreamAMG to oversee this exciting and transformational project for the Club.

“It has been part of our longer-term communications strategy to deliver an enhanced and more interactive experience for all Wanderers supporters and we are very excited that the process is now well underway.

“We have valued the feedback received from fans about club communications via the Supporter Survey 2023 that was launched earlier this year, and many of those comments and ideas have informed this process we now are undertaking.

“We look forward to showcasing the new offering this summer.”

George Crabb, Managing Director at Other Media said: "This is an exciting partnership for us to be working with such an iconic club; a club that continues to have such momentum both on and off the pitch.

“This digital overhaul will revitalise the fan experience for Wanderers fans, with the Club's first official app being a key focus of the project.

“The new website and app will deliver the very best of personalised, on-the-go content and functionality and help the Club better connect with fans and drive sustainable commercial returns."

Hugo Sharman, Chief Executive Officer at StreamAMG said: “We’re thrilled to be partnering with Bolton Wanderers over the next five years. Their appetite for digital progression closely aligns with how we view the market and we can’t wait to help them achieve great things over the upcoming seasons.”

Other Media are a team of digital experts providing consultancy, design, and delivery of world class digital fan experiences. For over 25 years the team have helped forward-thinking, global sports organisations to better connect with fans and deliver exceptional return on investment for the sustainable future of sport. Other Media currently work with Premier League and EFL clubs including West Ham, Swansea City, West Bromwich Albion, Plymouth Argyle and Peterborough United.

StreamAMG is a leading OTT agency, providing technology, operations services and expertise to some of the biggest players in sport. The company has a strong track record in football with a decade of experience in the game, and powers major streaming services for clubs, leagues and national governing bodies across Europe and beyond.

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