ebuyer Become Official Back Of Shirt Sponsor


Bolton Wanderers are delighted to announce a three-year partner agreement with ebuyer, who become the Club’s Official Back of Shirt partner from the 2024/25 season.

The ebuyer branding will appear on the back of Wanderers’ first team shirts from next season as the Whites look to continue progressing the club both on and off pitch.

Founded in 1999, ebuyer is one of the UK’s leading independent tech retailers - selling laptops, gaming consoles, PCs and more from world-leading brands.

Supporters will also see ebuyer’s branding on the club’s LED pitchside advertising as well as Wanderers' digital platforms from next season. 

To kickstart the partnership, Wanderers’ supporters have an early exclusive offer to take advantage of, with fans receiving 10% discount through ebuyer on AlphaSync Gaming PCs (white), using BWFC10 at checkout.* Click here to access this offer!

Chief Executive Officer of ebuyer & lifelong Bolton Wanderers fan, Rich Marsden, said: “ebuyer are delighted to support Bolton Wanderers in the next stage of the club’s resurgence under Sharon, Neil & the board. 

“We are committed to engaging with the club’s supporters throughout the partnership and are pleased to offer a unique affiliate programme for the fans, where every purchase supports the club. 

“The more the fans switch their tech purchases through BWFC, the more can then be invested back in. It’s a win-win situation for everyone involved.

“We also hope to work with Bolton Wanderers in the Community in finding ways that help us give something back to the local community including young people, beyond the affiliate programme.

“The direction in which the club is moving is extremely positive and something we are honoured to be involved with. As a lifelong supporter, I know how much of a fantastic community club this is, with an incredibly loyal fanbase.” 

Fran Charnley, Brand Strategist at ebuyer, said: “We are delighted to secure this partnership and we look forward to growing our relationship with the club in the coming years. 

“We want to offer Wanderers’ fans something they won’t get anywhere else, help bring fans together beyond the matches and be part of the conversation online.”

Carl Sanderson, Head of Commercial at Bolton Wanderers, said: “We are thrilled to welcome ebuyer to the club as our back of shirt sponsor for the next three campaigns.

“Our fans are often looking for new brands to engage with and new ways to enhance their experience. Tech and football, in many ways, is the perfect match. 

“ebuyer are a reputable and trusted brand across the UK, and we are delighted to have them on board. We can’t wait to work with them across the duration of the partnership.”

For further information on ebuyer, please click here. 

*exclusive offer ends June 30th.

Read Time: 3 mins