Bolton Wanderers Football Club has agreed a three-season partnership with Evology, who will become the club’s Official Back of Shirt Partner from the 2026/27 Sky Bet Championship campaign through to the end of the 2028/29 season.
Evology is one of the UK’s fastest-growing digital parking apps, helping venues, businesses, and communities modernise the way people travel, park, and charge their vehicles. Through its rapidly expanding parking app and integrated EV charging infrastructure, the company is focused on delivering simpler and more efficient transport experiences for supporters and visitors across the country.
The agreement builds on an established relationship between the club and Evology, who already manage parking operations at the Toughsheet Community Stadium through their digital parking platform, while also operating the stadium’s electric vehicle charging infrastructure. The partnership has helped improve the matchday experience for supporters by making parking and vehicle charging more accessible and convenient.
Across the three-year term, Evology’s branding will feature on the back of the men’s first team kit worn by Steven Schumacher’s side. The partnership also includes prominent visibility through pitchside LED advertising at the Toughsheet Community Stadium, as well as placement on the club’s official interview backdrop used for broadcast and media duties.
Carl Sanderson, Head of Commercial at Bolton Wanderers, said: “Evology are already an important part of the supporter experience at the Toughsheet Community Stadium through their parking platform and EV charging infrastructure, so this partnership is a natural progression of a relationship our fans already interact with on matchdays.
“As we prepare for life in the Championship, it is important that we work with ambitious and forward-thinking partners who are improving the experience for supporters both inside and outside the stadium. Evology’s approach to parking, mobility, and sustainable transport aligns strongly with the club’s wider ambitions, and we are delighted to have them on board for the next three seasons.”
Adrian Cunliffe, Chief Product Officer at Evology, said: “Putting our name on the back of the Bolton Wanderers shirt is a proud moment for everyone at Evology. Bolton Wanderers is a historic football club with a passionate fanbase, and this partnership gives us a fantastic platform to continue growing our technology and parking solutions across the UK.
“We already support parking operations across a number of key sites in Bolton, including at the Toughsheet Community Stadium and the town’s hospital facilities, so partnering more closely with a club that sits at the heart of the local community felt like a very natural fit for us.
“Our relationship with the club already allows supporters to use the Evology platform as part of their matchday journey, helping make parking at the Toughsheet Community Stadium simpler, faster, and more convenient. Combined with our EV charging infrastructure, we are focused on creating a smarter and more connected experience for fans from the moment they arrive.
“This partnership is about showcasing how technology can improve the overall supporter experience while supporting the future of smarter and more sustainable travel.”
Replica shirts will be available with the option to add the Evology branding worn by the men's first team.