Bolton Wanderers Football Club is delighted to announce a three-year extension to its principal partnership agreement with Victorian Plumbing, the UK’s leading bathroom retailer.
The new agreement, which creates a total six-year commitment, will see the Victorian Plumbing logo remain on the front of all men’s first-team playing shirts until the conclusion of the 2028/29 season.
The partnership, which began ahead of the 2023/24 season, marked Victorian Plumbing’s first venture into sports sponsorship. The success of the initial term has created a strong foundation, with this extension representing a natural evolution of the relationship.
David Ray, Chief Executive Officer at Bolton Wanderers, said: “Securing a long-term partnership with a major national brand like Victorian Plumbing represents a significant opportunity for the club. This extension is built on a successful relationship that has deepened over the past three years, founded on shared values and a mutual ambition for growth. The agreement provides a stable commercial platform that allows us to plan for the future with confidence. We are pleased to continue building on the potential of this partnership together.”
Carl Sanderson, Head of Commercial at Bolton Wanderers, said: “We are delighted to extend our relationship with Victorian Plumbing. They are a hugely successful business that has fully embraced being part of our journey since 2023. This new agreement is a natural progression of a flourishing partnership and shows their commitment to the club. It is a pleasure to work with their team and we look forward to developing this partnership further in the coming seasons.”
Joe Pascoe, Chief Marketing Officer at Victorian Plumbing, said: “Over the last three years, we have come to appreciate the deep connection between this club and its passionate supporters. As a North West company, there is immense pride in supporting a local institution with such a rich history and clear ambition. We have bought into the club's story and are excited to extend our partnership. We look forward to continuing to be part of the Wanderers family and engaging with the fans for years to come.”
Founded in 2000, Victorian Plumbing has grown to become the UK's largest retailer of bathroom products. As a North West-based business with headquarters in Skelmersdale and a major new logistics centre in Leyland, the company’s local roots are a key component of the partnership. The collaboration aligns two ambitious organisations focused on continued growth and success.