Bolton Wanderers are pleased to announce Dreams 2 Reality as the club’s Official Fanzone and Competitions Partner for the 2026/27 season.
The partnership brings Dreams 2 Reality branding to the fanzone and across the stadium bowl at the Toughsheet Community Stadium, with matchday activations giving supporters the chance to win prizes throughout the campaign. Competitions will run across the season to help supporters’ dreams become reality, including the chance to win places in the Dreams 2 Reality executive box for matchdays.
There is a community heart to the partnership too. Dreams 2 Reality will host competitions on their website with proceeds going directly to Bolton Wanderers in the Community. The funds raised will support the charity and the vital programmes it delivers across the borough, staying true to the club’s identity of One Club, One Community, One Town.
Founded in 2020 and based in Greater Manchester, Dreams 2 Reality has become one of the UK's leading competition companies, having awarded more than £17.5 million in prizes to winners across the country. The company gives entrants the chance to win luxury cars, watches, cash prizes and once-in-a-lifetime experiences, with entries available from as little as 1p. Dreams 2 Reality has built a strong following among competition players nationwide, boasting more than 10,000 five-star reviews.
The brand has also gained significant national exposure, featuring on Sky Sports, GB News, Radio X, Capital, Heart, Smooth, Classic FM, Gold and LBC, as well as through advertising across the Bee Network bus network and the London Underground.
Carl Sanderson, Head of Commercial at Bolton Wanderers, said: "We are delighted to welcome Dreams 2 Reality as our Official Fanzone and Competitions Partner. This is a partnership built around our supporters, giving them more to enjoy on a matchday and the chance to win some fantastic prizes.
"Dreams 2 Reality has established itself as one of the UK's leading competitions businesses, awarding more than £17.5 million in prizes and building a strong national profile. What makes this partnership really special, however, is the community element. Every competition Dreams 2 Reality runs will help raise funds for Bolton Wanderers in the Community, so our fans can have fun and support brilliant work across the town at the same time. We are looking forward to seeing it come to life this season."
Jack Smith, Managing Director of Dreams 2 Reality, added: "We are thrilled to be partnering with Bolton Wanderers for the 2026/27 season. Football clubs are at the heart of their communities, and this partnership lets us bring something extra to supporters on a matchday while giving back through Bolton Wanderers in the Community.
"Having awarded more than £17.5 million in prizes and helped create thousands of winners nationwide, we're excited to bring that experience to Bolton Wanderers supporters and help make some fans' dreams a reality this season."
Ben Lawton, Chief Executive of Bolton Wanderers in the Community, said: "This is a fantastic partnership for the charity and for the people we support. Every competition Dreams 2 Reality runs will raise funds that go straight back into our work across Bolton, helping us reach more people through the programmes we deliver every day.
"We are grateful to Dreams 2 Reality and to the club for putting community at the heart of this partnership, and we would encourage supporters to get involved and make a difference while they are at it."