Bolton Wanderers will offer junior supporters attending Tuesday's League One fixture against Stevenage the chance to name their own ticket price, a first in the club's history.
The Club's Head of Ticketing, Daniel Scott, said: "This is a first for the club and we are proud of that. An adult buys their full-price home ticket and the price of their junior's seat is entirely their decision. No minimum, no catch. Tuesday is a huge game in a huge week of the season and we want as many families as possible in those seats. If this gets one more kid through the turnstile who has never been before, it has done its job."
Any supporter purchasing a full-price home ticket, including adults, under-23s, and over-65s, can add up to two junior tickets at whatever price they choose. There is no minimum.
Tickets are available by calling the Ticket Office on 01204 328 888 or in person at the Toughsheet Community Stadium. This offer cannot be processed online.
The offer closes at 3pm on Tuesday 14 April. Standard junior pricing applies up to kick off: £15 for under-18s and £5 for under-12s.