One of the UK’s leading teeth whitening companies, Whites Beaconsfield, will become Wanderers’ Official Sleeve Partner until the end of the 2023/24 season.
A first since Football Ventures (Whites) Limited took ownership of the club, the partnership will see Whites Beaconsfield’s logo feature on the sleeve of the first team’s home, away and third shirts for the remaining 14 fixtures of the current campaign – including the Wanderers v Oxford United game that will be broadcast live on Sky Sports (Tuesday 12th March, KO 8pm).
In addition, their products will be sold in store at the Wanderers’ Club Shop and their branding will be present across in-stadia pitchside LEDs and the big screens.
Already existing supporters of Bolton Wanderers, the company are also a Business Partner and currently the matchday sponsor of first team manager Ian Evatt.
Toby Brittan, Co-Founder of Whites Beaconsfield said: "We're absolutely delighted to extend our partnership with Bolton Wanderers as shirt sleeve sponsor for the remainder of what has already been a thrilling season.
"This partnership represents a significant investment for Whites Beaconsfield, marking an exciting chapter in our rapidly growing brand's story, and offers us unparalleled exposure on a national level, connecting us with a whole new audience, further driving awareness of our innovative teeth whitening products.
"The collaboration will be complemented by a series of exciting events at the remaining home games and special offers exclusively for Wanderers supporters, including making our products available in the club shop.
"As passionate fans, Whites Beaconsfield are committed to supporting Wanderers' push for promotion, embodying the belief that together, every goal and every smile counts towards achieving great results."
Neil Hart, Chief Executive Officer at Bolton Wanderers said: “We’re delighted to have Whites Beaconsfield on board as Official Sleeve Sponsor for the remaining fixtures of the 2023/24 season, and to have secured this additional revenue into the football club.
“This young, dynamic company have made a huge impression on the oral hygiene industry in recent years and continues to go from strength to strength.
“Already great supporters of Bolton Wanderers, we extend our thanks to them for choosing to work with us even more closely as we look towards an exciting final third of the campaign."
Founded in early 2020 by brothers Toby and Ollie Brittan, the company has seen extraordinary growth in the few short years since launch. Currently the bestselling teeth whitening product on TikTok, Whites Beaconsfield also offer a range of additional oral hygiene products including toothpastes and toothbrushes.
The Whites Beaconsfield logo will appear on the first team’s shirts from Wanderers’ away fixture at Blackpool on Saturday 24th February. Please note the logo will not appear on kits in the retail store.
Find out more about Whites Beaconsfield and shop their products here.
A range of Whites Beaconsfield products will be available for purchase in the Club Store in the near future.